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How we scaled D2C brands from ₹1L to ₹10L/month.

Starting point. What was broken. What we changed. What scaled.

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Average revenue growth 4x+ in under 90 days
Common fixes: Creative system, conversion fixes, spend allocation
Channels used: Meta Ads, Google Ads, remarketing

Case Study 01

Sailaws Kitchen logo

Sailaws Kitchen

A D2C food brand with strong organic demand but no structured acquisition system. Revenue was limited by dependence on Instagram and YouTube, with product pages not converting paid traffic effectively.

A skincare brand with healthy product-market fit but unreliable acquisition economics. Revenue was stuck around ₹1.1L/month because creatives looked polished but did not answer buyer objections fast enough.

Starting point

  • ₹80K/month revenue
  • Sales dependent on Instagram and YouTube
  • Low-converting product pages
  • ₹1.1L/month revenue
  • High CAC from broad Meta campaigns
  • Weak first-purchase conversion on product pages

What we changed

  • Built founder-led and UGC-based ad creatives.
  • Introduced offer-based creatives to improve conversion.
  • Set up full-funnel Meta and Google Ads acquisition system.
  • Implemented retargeting with multiple offer angles.
  • Built ad variations around proof, routines, and before-after style education.
  • Reframed the product page around one hero claim per section.
  • Introduced retargeting offers only after prospecting winners stabilized.
Final revenue₹12L/month
Ad spend (combined)₹1.16L
Scaling phaseStarted after 45 days
Timeline60 to 90 days
Final revenue₹8.7L/month
Blended ROAS3.9x
CAC change-41%
Timeline90 days

Case Study 02

Daisha Fine Jewellery logo

Daisha Fine Jewellery

A newly launched jewellery brand with no prior acquisition system. The goal was to validate demand and generate high-intent orders for a ₹5K to ₹1L product range.

Starting point

  • Newly launched brand
  • No paid acquisition channel
  • No consistent order flow
  • Needed to validate ₹5K to ₹1L product demand

What we changed

  • Launched store with conversion-focused setup.
  • Built Meta Ads funnel targeting high-intent buyers.
  • Created creatives around gifting, occasions, and bridal use.
  • Used UGC product-focused visuals to build trust.
Revenue generated₹4.2L+
Ad spend₹72K
ROAS6.08x
Timeline30 to 60 days

Case Study 03

Zaya The Label logo

Zaya The Label

A women's clothing brand focused on everyday and occasion wear, struggling to scale beyond initial traction despite consistent demand.

Starting point

  • ₹1.3L/month revenue
  • Sales driven by Instagram and organic traffic
  • No structured paid acquisition system
  • Inconsistent performance across products

What we changed

  • Tested multiple product styles and collections
  • Built UGC and model-based creatives
  • Focused on hooks around daily wear, occasions, and styling
  • Structured ads funnel for cold + warm audiences
Revenue generated₹9L/month
Ad spend₹95K
ROAS9.4x
Timeline60 to 90 days

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